ORIGINS

It started some 4000 years ago…

  • THE WEEPING WOOD OR CAW-UCHU.

    In the misty shadows of ancient Mesoamerican jungles, where the gods whispered secrets to those who would listen, the Olmec people discovered a miracle. From trees that "wept" milky tears, they harvested a substance with magical properties – a substance that could stretch and bounce and return to its original form. They called these trees "CAW-UCHU" – the Weeping Wood – and from their tears, they crafted balls that would bounce between the realms of gods and men.

  • USED IN SACRED GAMES AND ARMOR.

    These balls, used in sacred games that determined the fate of warriors and kingdoms, slowly began to change. As blood from ritual sacrifices splashed upon the courts, the latex absorbed not just the pink color but the very essence of life itself. The natives noticed that the balls that rolled through the wild strawberry patches growing abundantly in these lands developed a sweet, intoxicating scent – a fragrance that pleased the gods and brought luck to those who played with them.

    When the fearsome Tzitzimimeh – skeletal female deities of Aztec mythology – descended from the stars during eclipses, they came armored in this same material. Their latex-covered forms gleamed with an otherworldly pink sheen, the color of dawn pushing back the darkness, the color of life triumphing over death. The Tzitzimimeh, though feared, also brought fertility and rebirth, and the latex they wore became synonymous with both protection and possibility.

  • A JOURNEY OF DISCOVERIES.

    Time passed, and across the vast ocean sailed strange vessels. Upon one stood Christophorus Columbus, who watched in fascination as the indigenous people played with their bouncing balls. In his journals, he noted the curious substance made from the "Weeping Wood" and brought samples of caoutchouc back to Europe in the holds of his ships. There, nestled among spices from Southern India, including the earthy, smoky vetiver, the latex absorbed new fragrances and stories, its journey just beginning.

    Centuries later, Joseph Priestley discovered that this substance could erase pencil marks, giving it the name "rubber" – one who rubs away mistakes. But rubber remained temperamental, melting in summer heat and cracking in winter's chill, until Charles Goodyear's fortuitous accident. By adding sulfur and applying heat, he created vulcanized rubber – stable, durable, and ready to roll humanity into a new era.

    As nations clashed in the relentless cycle of war, the latex absorbed the bitter tang of blackberry – dark, complex, with an edge of tartness that speaks of pain and perseverance. Through two World Wars, rubber became strategic material, carried into battle on vehicle tires and protecting soldiers' feet from the mud and rain of foreign fields.

    In the healing arts, William Stewart Halsted introduced rubber gloves in surgery, saving countless lives through this simple barrier against infection. The pink latex gloves that would follow decades later became symbols of care and healing hands.

  • A SYMMETRY THROUGH TIME.

    And still, humanity played with its latex balls – now transformed into bubble gum, giving children the sweet pleasure of creating ephemeral spheres that capture moments of joy before bursting. Scientists and innovators continued to enhance this ancient substance, creating the modern bubble gum flavor that has become inseparable from our concept of playful pleasure.

    Today, PINK LATEX surrounds us in condoms and balloons, in mattresses and tires, in the countless products that make modern life possible. Yet despite all our technological advancements, we remain fundamentally unchanged from our Olmec ancestors – still playing with bouncing balls, still seeking protection from life's dangers, still celebrating fertility and new beginnings.

  • AND AN ETERNAL TRAIT.

    The fragrance PINK LATEX captures this eternal journey – the sweet strawberry of ancient Mesoamerican fields, the complex darkness of blackberry forged through human struggle, the earthy grounding of vetiver carried across oceans of time, and the playful synthetic brightness of modern bubblegum. Together, these notes tell the story of a substance that has bounced alongside humanity for over four millennia, absorbing our essence, protecting our bodies, and reminding us that despite everything, we remain beings who play.

A playful blend bouncing alongside humanity.

OLFACTIVE
NOTES

Bubblegum

Strawberry

Blackberry

Vetiver

THE ILLUSTRATOR

Julian Ardila

The vibrant label illustration of PINK LATEX springs from the imagination of Julian Ardila, whose distinctive artistic vision bridges ancient mythology and modern culture. Julian's multilayered visual narrative captures the continuity of the scent's journey; from Mesoamerican rituals to contemporary playfulness - a symmetry through time.