ORIGINS

Somewhere along Route 66…

  • THE LAST STOP BAR.

    On a dusty stretch of Route 66, where neon signs pierce the desert darkness and legends drift like tumbleweeds, a peculiar figure pushed open the door of the Last Stop Bar. The stranger's leather-clad form cut an imposing silhouette – a one-eyed biker whose weathered face spoke of countless miles and untold stories. Blood seeped through his shirt, yet his stride remained steady.

    The bartender, a man who'd heard every tale the highway had to offer, noticed the crimson stain spreading across the stranger's side. "You alright there, friend?" he asked, already reaching for the phone.

  • A MYSTERIOUS ONE-EYED BIKER.

    The biker's single eye crinkled with mysterious amusement as he pulled out a worn leather pouch. "About to be," he replied, his voice carrying the weight of ancient wisdom. With practiced ease, he applied drops of a dark liquid to his wound. The bartender watched, mesmerized, as the flesh knitted itself together before his eyes.

    "What in God's name..." the bartender whispered.

    "Not God," the biker chuckled, settling onto a barstool. "Just a wanderer who paid a price for knowledge." He gestured toward a bottle of top-shelf bourbon, and as the bartender poured, he shared his tale.

  • AN ANCIENT TREE DEFYING TIME…

    He spoke of an ancient tree, Yggdrasil, standing defiant against time in a hidden grove. Seeking the wisdom of forgotten symbols, he'd performed an ancient ritual – piercing his own flesh and hanging from the tree's mighty branches for nine days and nights. Pain became his teacher, darkness his companion, as he swayed between worlds.

    When wisdom finally filled his mind like storm-swollen rivers, he descended. At the tree's base, he built a fire from fallen branches and cooked his catch that had made its home in Yggdrasil's heights. This simple meal, he claimed, momentarily balanced the eternal cosmic struggle between order and chaos.

    After eating, he mixed the sacred ashes with water from an ancient well nearby, creating a healing elixir that would accompany him forever.

  • AND A FAIR TRADE.

    The bartender listened, entranced, as the night deepened. When the stranger offered to share a few precious drops of his mystical brew in exchange for the bourbon, he didn't hesitate. Those drops, preserved and studied, would become YGGDRASIL ASH – a fragrance that captures the essence of ancient wisdom, sacrifice, and the eternal power of the World Tree. The scent unfolds like the wanderer's tale itself: thick smoke from sacred branches, hints of wild game barbecued over Yggdrasil's flames, the pure essence of ancient pinewood, and a subtle bite of pink pepper that tingles like forgotten magic.

  • YOUR NEXT ENCOUNTER?

    They say on certain nights along Route 66, when the moon hangs low and the wind carries whispers of ancient secrets, you might spot a one-eyed biker, still wandering, still carrying his sacred pouch of healing ash. And if you catch the scent of smoke and pine on the desert breeze, perhaps you too are brushing against the edges of divine wisdom.

A smoky blend where desert legends meet ancient wisdom.

OLFACTIVE
NOTES

Smoke

Barbecue

Pinewood

Pink Pepper

THE ILLUSTRATOR

Claire De Gastold

The powerful label illustration of YGGDRASIL ASH emerges from the skilled hand of Claire De Gastold. Her artistry captures both the raw energy of Route 66 & the ancient mysticism of Norse legends. Through her interpretation, the tale of wisdom, sacrifice, and sacred smoke finds its visual voice, creating the first impression of this unique aromatic experience.

MEET CLAIRE